Tuesday, May 11, 2010

The Potential of Google Editions

Robert McGarvey has some thoughts on how the recent news that Google will be entering the e-book market with Google Editions. He says it's possible that this move may transform the ideas of digital rights management and book purchasing.

The whole piece is interesting, but I found one statement particularly interesting. McGarvey quotes media consultant Brian O'Leary, who says "Amazon is good at selling us books when we look for books, but Google may be positioning itself to sell us books when we are not looking for a book, just for information on a topic. But when a book is the best source of information, Google appears to want to position itself to sell it to us."

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